Learn how to stand up paddle and take SUP lessons and tours at Surf Mexico, an ASI accredited learn to stand up paddle school, located at Bucerías, approx. 16 miles/26 kms, 25 mins drive from Puerto Vallarta.

Bucerias is a small fishing village on the country's Pacific coast known as the Riviera Nayarit. Here, the conditions are ideal for stand up paddle, with clear waters, white sand, and stunning scenery and nearby surf breaks.  

Surf Mexico is owned and run by Adam  Finer.   He has been involved in competitive sports from an early age, including snowboarding, windsurfing,  kitesurfing and now  stand up paddle.   Adam also competed whilst in the Canadian Military, and won awards all around the world in Biathalon, Pole vault and holds records for his prowess on the obstacle course.  He was also a tech rep and team rider for North Kiteboarding, started a custom line of his own kiteboards, owned a kiteboarding school in Canada and is a film producer of commercial marketing videos.

Adam holds ASI Level 3 Downwind & Distance Paddling and ASI Level 3 SUP Surfing accreditation, as well as surf rescue and senior first aid qualifications.  He has instructed hundreds of hours of stand up paddle, competed in SUP events throughout the world, created and event managed SUP race and SUP Surfing competition events in Mexico. 

Adam started Surf Mexico, in 2007, with his wife, Veronica Nava, and the two have pioneered the sport of sand up paddle in Mexico. They are also the largest distributor of stand up paddle boards in Mexico and regularly organise SUP Surfing and SUP competition race events.

They are assisted in the school  by experienced and accredited ASI SUP instructors. 

Surf Mexico offers a comprehensive range of stand up paddle services designed for kids, adults, travellers, school groups, corporates, and party groups.

They provide group and private lessons, SUP Wise learn‑to‑SUP certificate courses, SUP tours, team building experiences, and SUP rentals.

Their programs cater to every level of paddler, from complete beginners on flat water through to elite and advanced athletes training for downwind racing or SUP wave surfing.

Surf Mexico also offers customised stand up paddle board and equipment packages, ensuring paddlers can access high‑quality gear suited to their abilities and goals.

Beyond SUP, Surf Mexico provides access to additional adventure sports including kitesurfing, wing foiling, e-foiling windsurfing, surfing and outrigger canoe activities, giving visitors the opportunity to explore a variety of ocean disciplines.

Accommodation packages are available for those wanting a complete SUP escape, with lodging and activities arranged together for convenience.

Visitors can also purchase boards and SUP equipment and clothing from the Surf Mexico SUP Shop, which carries a wide selection of brands so paddlers can choose the gear that best fits their needs.

Surf Mexico is also an ASI Instructor Training Centre (ITC).  Adam is authorised to train others to be ASI accredited SUP instructors.

Surf Mexico operates in two key locations on the Nayarit coastline — Bucerías and Punta Mita — giving paddlers access to a diverse range of SUP environments.

Their main base is in Bucerías, only minutes walk to the water,. where the long, sheltered beachfront and typically calm sections of Bahía de Banderas create ideal conditions for flat‑water paddling, beginner lessons, SUP tours, and technique development. The bay’s warm water, gentle swell, and predictable wind patterns make it a comfortable and safe environment for families, travellers, and anyone learning to SUP for the first time.

Surf Mexico also offers SUP services at nearby Punta Mita. It  provides a very different style of paddling: the peninsula is surrounded by clear, open ocean water, reef‑influenced breaks, and more dynamic swell patterns. This makes it an excellent location for SUP surfing, intermediate‑to‑advanced progression, and performance‑focused training.

Together, Bucerías and Punta Mita give Surf Mexico the ability to offer two complementary SUP environments — one calm and beginner‑friendly, the other more powerful and surf‑oriented — allowing paddlers to choose the experience that best matches their goals.

Change rooms, toilets, parking cafes, facilities are all onsite.

Nereidas Lofts, is Surf Mexico’s accommodation, offering modern, boutique‑style apartments with clean, contemporary interiors and quality finishes and full kitchen facilities, giving guests a comfortable and stylish base close to Surf Mexico’s SUP activities.

There is a gym and swimming pool, creating a relaxed space to unwind after paddling, and the ground‑level café and shop provide convenient options for coffee, breakfast, lunch, and essential SUP gear.

This setup makes the accommodation practical, welcoming, and ideal for solo travellers, couples, and families and small groups looking for comfort and convenience during their SUP stay.

In addition to the lofts, Surf Mexico also offers a penthouse option, providing a larger, more premium space ideal for guests wanting extra comfort, privacy, and room to unwind. The penthouse maintains the same modern style and practical layout as the lofts, with enhanced space and elevated views.

Surf Mexico also offers accommodation packages, combining Nereidas Lofts with SUP lessons, SUP tours, rentals, or multi‑sport options, creating an easy, seamless SUP holiday experience.

Bucerías is a relaxed coastal town on the edge of Bahía de Banderas, known for its long sandy beach, warm water, and welcoming local atmosphere.

Its gentle shoreline and typically calm sections of the bay make it an excellent location for stand up paddling, especially for beginners and recreational paddlers who enjoy flat water conditions. The town has a friendly, walkable feel, with cafés, artisan markets, and beachside restaurants. creating an easy, laid back environment before or after time on the water.

Tourism attractions in Bucerías include the vibrant Bucerías Art Walk, local craft markets, beachfront dining, and regular cultural events that showcase the town’s creative community.

Visitors can explore the colourful Zona Dorada, enjoy sunset strolls along the beach, or take short trips to nearby destinations.

Within easy reach are Puerto Vallarta with its lively Malecón and nightlife, Sayulita for surf culture and shopping, and La Cruz de Huanacaxtle for marina views and fresh seafood. Seasonal whale watching, boat trips, and coastal excursions add to the appeal.