Code of Conduct

ASI Instructors Code of Ethics and Conduct 

ASI is committed to maintaining and promoting excellence in coaching and instruction.
It is therefore expected that ASI Instructors and Coaches, at all times, act in a manner which is professional, ethical and morally responsible and in no way compromises any individual, with whom they have professional contact, irrespective of position, situation of condition in society. 
Sport and recreational sporting and outdoor recreation activities provides positive development for individuals, including physical, mental, personal, social and emotional development. 
The ASI Instructor and Coach can also contribute greatly to the development of individuals by acting professionally, in a caring manner and with full regard to the individual’s personal desires and capabilities. 
This Code of Ethics and Conduct provides guidelines that are founded on honesty, veracity, confidentiality, justice, respect and autonomy. 
They are intended to provide a clear guideline for ASI Instructors and Coaches in discharging their professional duties.  
Terms Used: 
Instructor:  a person who provides recreational sports and outdoor activities to individuals interested in trying the sport or outdoor recreation activity, gaining new skills and having fun. 
The role of the Instructor is to:  
Guide sessions and activities that meet the skill level of the individuals.
Ensure participants safety at all times
Provide basic level instruction skills to enable individuals to improve their own skills, if they want to improve. 
Encourage participation that is fun and enjoyable 
Coach:  a person who works with individuals  and athletes to improve their personal sports ability.  It requires a high level of skills to identify technique errors, and create customised training plans.  Coaches also work with athletes who are interested in pursuing a career as a sports athlete and enter competitions.  
The role of the Coach is to: 
Assist individuals to develop their full potential 
Analyse performance and create training programmes to improve skills
Provide encouragement 
Guide the athlete in life and in the sport so they may be achieve competition success.
Professional:  is any Instructor or Coach who provides sport and outdoor recreation activities to the general public. 
Relationships with and Responsibilities to Clients 
ASI Instructors and Coaches may have privy to personal information.  They must at all times:
Protect clients’ privacy and right to confidentiality.
Treat all information about clients confidential.
Not divulge confidential information relating to an athlete or any other clients or students.  
Be aware of the storage and disposal of personal records in accordance with the Data Protection Act. 
Personal Relationships
ASI Instructors and Coaches shall not enter into personal relationships which damage the establishment and maintenance of professional trust.
Make a commitment to providing quality service.
Show concern and caution towards others who may be sick or injured.
Be a positive role model.
Demonstrate a high degree of individual responsibility especially when dealing with persons under 18 years of age, as words and actions are an example.
Avoid unaccompanied and unobserved activities with persons under 18 years of age, wherever possible.
Respecting Client’s Rights
ASI Instructors and Coaches must always promote and protect the dignity, privacy, autonomy, and safety of all people with whom they come in contact with.
Respect the rights, dignity and worth of others.
Be fair, considerate and honest in all dealing with others.
Be professional in, and accept responsibility for, their actions.
Provide a safe environment for the conduct of the activity. 
Where physical contact is necessary part of the coaching process, ASI Instructors and Coaches must not touch sensitive and personal areas and not touch inappropriately.
Professional Integrity
ASI Instructors and Coaches must:
Accurately state their qualifications and experience.   They may not provide false, misleading or deceptive advertising or promotion that is likely to mislead or deceive, is not vulgar or sensational.
Inform all clients of financial cost of any goods and services. Costs need to be fair and reasonable, reflecting the services provided.  To save any confusion, agreements for financial payment should be agreed in advance and in writing. 
ASI Instructors and Coaches shall:
Not discriminate on the basis of ethnicity, culture, impairment, language, age, gender, sexual preference, religion, political beliefs or status in society.
Refrain from any form of harassment or victimisation of others.
ASI Instructors and Coaches shall:
Not encourage athletes and students to violate the rules of the sport.  
Encourage fair play and refrain from inappropriate behaviours.
Treat victory and defeat with due respect and in a dignified manner.
Accept responsibility for the conduct of athletes under their direction. 
Not exert undue influence over an athlete in order to obtain a personal benefit. 
Refrain from any behaviour that may bring themselves, their employer or ASI Accredited Schools into disrepute.
Not use their involvement with their employer or in the ASI Accredited School to promote your own beliefs, behaviours or practices where these are inconsistent with the ASI Instructor and Accredited School policies and practices.
Not smoke in the presence of athletes, students or others whilst undertaking professional duties
Not to promote alcohol and smoking in connection with the sport. 
Refrain from public criticism of fellow members and any other persons in the sport. 
Personal Abuse of Alcohol or Other Drugs
ASI Instructors and Coaches should not be under the influence of alcohol or drugs when performing professional duties.
Professional Relationships and Responsibilities
ASI Instructors and Coaches shall be loyal to their professional organisation (ASI) and their fellow members of the profession and shall respect and uphold their dignity.
ASI Instructors and Coaches shall cooperate with other professionals as appropriate, in the best interests of the athlete. 
Public Comment
ASI Instructors and Coaches are to ensure, when publishing articles or comments, that it is clear whether they are representing the profession or whether they are making personal comment.
Working Relationships
ASI Instructors and Coaches shall  respect the needs, traditions, practices, special competencies, and responsibilities of their own and other professions, as well as those of the institutions and agencies that constitute their working environment.
Conflict of Interest
ASI Instructors and Coaches should:
be conscious of any conflict or potential conflict of interest, openly disclose any such conflict and offer to remove themselves when a conflict arises.
Disclose to clients and sponsor(s) all anticipated financial payment or compensation from third parties for referrals of clients or pay to receive clients.
Honour an equitable coach/client relationship, regardless of the form of compensation.
Professional Development
All members of the ASI have an individual responsibility to maintain their own level of professional competence and each of them must strive to improve and update knowledge and skills. ASI Instructors and Coaches, as members of the profession, shall promote and maintain practice based on current knowledge and research, and develop this body of knowledge as appropriate.
ASI Instructors and Coaches have a responsibility to contribute to the continuing development of the profession by critical evaluation of professional practice, research, apprenticeships, continuing education and membership of the professional association.
Professional Standards
ASI Instructors and Coaches must acknowledge the boundaries of their competence. They shall provide services and use interventions for which they are qualified by training and experience.
Criminal Conviction 
Any conviction of ASI Instructors and Coaches by a court of law could have an adverse affect on the profession.  Cases of a minor personal nature are unlikely to be regarded as a breach of this, but all reported cases will be considered.  Members of ASI must report any alleged criminal offence, to ASI Head Office, at the earliest opportunity. 
Disciplinary Proceedings by an Employer 
An employer who instigates disciplinary proceedings, against an ASI Instructor or Coach, that leads to dismissal would be considered a breach of this Code.  Other disciplinary proceedings such as reprimand would not normally be considered a breach of this Code, unless there are grounds for a serious complaint. 
Personal Misconduct 
Any ASI Instructor or Coach operating outside of ASI policy and procedures will result in disciplinary action, including having their accreditation status removed. Other areas for disciplinary action include, but are not exhaustive:
Personal misconduct  - eg. Lack of application, unexplained absences, damage to property and equipment.
Gross misconduct – eg. Theft, falsification of records, breach of confidentiality, misuse of alcohol, dishonesty, violence, sexual harassment, indecency, child abuse.
Breach of Standards
Understand the repercussions if there is a breach, or are aware of any breaches of, this Code.
Complaints Procedure 
Complaints may be made against an ASI Instructor or Coach, within the context of this Code. 
Complaints are firstly made to the employer. 
Where no satisfaction is gained, complaints may be made to ASI Head Office. 
All complaints are treated seriously and actioned in accordance with ASI complaints and handling policy. 
Complaints in relation to abuse of children should be referred to the Police and Social Services.